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Yrysty
i develop
brand
strategies
i explore
i seek the essence
Yrys Erden — Brand-strategist/curator
Curiosity about life in all its aspects, I think, is still the secret of great creative people.
Astana
Almaty
Karaganda
Temirtau
Burabay
Shymkent
Pavlodar
Uralsk
creative teams, where ideas takes
I build ecletic
shape with the greatest
clarity and precision
shape with the greatest
clarity and precision
We search for the right form, distill the essence, and strenghten brands so that meaning turns into action and ideas become direction.
We search for the right form, distill the essence, and strengthen brands so that meaning turns into action and ideas become direction.
Astana
Almaty
Karaganda
Temirtau
Burabay
Shymkent
Pavlodar
Uralsk
CAses
2025 — Co-creation
NEW CASE
2025 — Branding
NEW CASE
2026 — Co-creation
NEW CASE
2025 — Co-creation
NEW CASE
2022
2022
2020 - 2025
2024
2022
2024
2024
2022 - 2023
2022
2021 - 2023
2022
NEW CASE
INSIDE
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I’m currently working on a personal newsletter about what lies beneath different phenomena: brands, literature, film, business, and culture. I look for the essence and share what I discover.
Subscribe if you’re also curious about what’s inside.
Subscribe if you’re also curious about what’s inside.
AWARDS
2019
Работаю в сфере коммуникаций и брендинга с 2016 года.
Прошла путь от PR-специалиста до бренд-стратега,
а теперь — партнёр собственного агентства.
2026
2022
working in communications and branding since 2016. I progressed from PR specialist to brand strategist, and now I am a partner in my own agency.
2022
Projector Institute
Branding, Brand Strategy
2020
Storytelling Course by Yura Marchenko
Skvot, Storytelling
2016
L.N. Gumilyov Eurasian National University, Astana
Journalism, Public Relations
Education
2022
Institute of Business and Design, Moscow
Higher School of Branding, Brand Strategy
I have been
I have curated visual and research teams, launched educational formats, and brought brands to market across diverse sectors — from small businesses and local initiatives to retail chains, manufacturing plants, and the public sector. I know how to make the complex clear and how to gather around brand people who genuinely care.
RESUME
Professional Experience
2023-2024
Appazov Brand Academy —Lecturer
Developed and delivered lectures on branding
2019-2022
Appazov, Branding agency — Project Manager
Produced and managed branding projects, conducted research, and developed strategies
∞
Sarri’s mom
I combine motherhood with strategic work.
I believe a woman can be both focused and caring — and that it is important to speak about this openly
I believe a woman can be both focused and caring — and that it is important to speak about this openly
2023 - ongoing
JAS Agency — Brand Strategist, Partner
Founded and continue to develop the branding agency at JAS
2018-2019
“Tsesna-Astyk” Plant — PR Manager
2017-2018
“Bolashak” Corporate Fund — Press Secretary
working in communications and branding since 2016. I progressed from PR specialist to brand strategist, and now I am a partner in my own agency.
Работаю в сфере коммуникаций и брендинга с 2016 года.
Прошла путь от PR-специалиста до бренд-стратега,
а теперь — партнёр собственного агентства.
Contacts
Sometimes one conversation is already a beginning.
Write if you would like to discuss a task or inquiry.
Write if you would like to discuss a task or inquiry.
All rights reserved.
Meaning requires precision
ⓒ 2025
Meaning requires precision
ⓒ 2025
e-mail: yrysty@jas.agency
Contacts
e-mail: yrysty@jas.agency
Sometimes one conversation is already a beginning.
Write if you would like to discuss a task or inquiry.
Write if you would like to discuss a task or inquiry.
All rights reserved.
Meaning requires precision
ⓒ 2025
Meaning requires precision
ⓒ 2025